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Privacy Policy

Last Updated: October 26, 2026

xLabs-Solutions ("Company," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our services, or interact with us online or offline.

By accessing or using our website or services, you agree to the terms of this Privacy Policy.

  1. Who We Are

xLabs-Solutions is a digital marketing and software development company that provides performance marketing, analytics infrastructure, automation, and related business services.

We act both as:

a business service provider to our clients, and

a data controller for visitors and users of our website.

If you have any privacy-related questions, you may contact us at: Email: privacy@xlabs-solutions.com

  1. Information We Collect

We collect information in three primary ways: information you provide, information collected automatically, and information received from third parties.

A. Information You Provide to Us

You may voluntarily provide personal information when you:

submit a contact form

request a consultation

communicate with us via email or phone

subscribe to communications

become a client

interact with chat or support features

This information may include:

full name

email address

phone number

company name

job title

project details

billing information (for clients)

any information you choose to include in communications

We do not intentionally collect sensitive personal information such as Social Security numbers, government IDs, or health data through our website.

B. Information Collected Automatically

When you visit our website, certain information is automatically collected through cookies, tracking technologies, and server logs.

This may include:

IP address

browser type

operating system

device type

pages viewed

time spent on pages

referring URLs

interactions with content

approximate geographic location

We collect this information to understand how visitors use our site and to improve our services.

C. Analytics & Advertising Technologies

We use analytics and advertising platforms that may set cookies or collect device identifiers, including:

Google Analytics

Google Ads conversion tracking

remarketing and retargeting technologies

tag management systems

marketing automation platforms

These tools help us:

measure campaign performance

understand user behavior

improve website functionality

provide relevant advertising

Some of these providers may process data outside your jurisdiction.

These analytics and advertising technologies do not receive mobile phone numbers, SMS opt-in data, or SMS consent records.

D. Information From Third Parties

We may receive information about you from:

advertising platforms

referral partners

CRM integrations

public business directories

We use this information only for legitimate business purposes such as responding to inquiries or providing requested services.

  1. How We Use Your Information

We use collected information to:

respond to inquiries

schedule consultations

provide services to clients

operate and maintain our website

improve performance and usability

send administrative communications

measure marketing effectiveness

prevent fraud or abuse

comply with legal obligations

We do not sell your personal information.

Mobile phone numbers, SMS opt-in data, and SMS consent records are used only to deliver the messaging services the recipient requested. They are never used for marketing or promotional purposes and are never shared with third parties or affiliates for those purposes.

  1. SMS/Text Messaging Communications

If you provide your mobile phone number and opt in to receive text messages from xLabs-Solutions or XLabOS, we may use your number to send transactional and account-related SMS messages. These may include lead notifications, reporting dashboard alerts, account notifications, service updates, and support-related messages.

Message frequency varies based on your account activity, lead activity, and enabled notification settings. Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP. You may reply HELP for help or contact us at support@xlabs-solutions.com. For privacy requests, contact privacy@xlabs-solutions.com.

Consent to receive SMS messages is optional and is not required to purchase, use, or receive our services.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent, share, or disclose mobile phone numbers, SMS opt-in data, or SMS consent records with third parties or affiliates for marketing or promotional purposes. All SMS opt-in data and consent information is used only to provide the messaging services requested by the user.

  1. Information We Receive from Meta (Facebook and Instagram)

When a client business shares its Meta ad accounts, Facebook Pages, Instagram accounts and related business assets with xLabs-Solutions as its agency partner, we receive information from Meta through Meta's APIs (Platform Data). This includes:

ad account settings and advertising performance reports

business, Page and ad account names and IDs

the name, ID and email address of the staff member who connects the account

where a client connects them, lead form submissions and Messenger and Instagram messages sent to the client's Page or account

How we use it: we use Platform Data only to run and report on that client's advertising, to show results in that client's private reporting dashboard, and to send the client's own conversion results and hashed audience lists back to the client's own Meta ad account. We do not sell Platform Data, and we do not use one client's Platform Data for any other client.

Where it is stored and who processes it: Platform Data is stored and processed in the United States by the service providers that run our systems: Fly.io (hosting), Neon (database), Google Cloud (BigQuery and Cloud Storage), Anthropic (AI analysis used by our staff), Resend and Twilio (notifications), and Sentry and Slack (error alerts). These providers may only use it to perform services for us.

How long we keep it: raw advertising report files are kept for 90 days. All other Platform Data is kept until our work with the client ends or deletion is requested, and is then deleted.

How to request deletion: to have Platform Data about you or your business deleted, email privacy@xlabs-solutions.com with the subject "Data deletion request" and the business, Page or account it concerns. We will confirm the request and delete the information we hold. A client business can also remove our access at any time in Meta Business Settings under Partners.

  1. Cookies and Tracking Technologies

Our website uses cookies and similar technologies.

Cookies allow us to:

remember preferences

understand visitor behavior

analyze performance

run advertising campaigns

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

  1. How We Share Information

We may share information with trusted service providers who help us operate our business, including:

analytics providers

advertising platforms

CRM and email systems

cloud hosting providers

payment processors (for clients)

These providers are contractually required to protect your information and may only use it to perform services for us.

We may also disclose information if required by law, court order, or to protect our legal rights.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Notwithstanding anything else in this Privacy Policy, mobile phone numbers, SMS opt-in data, and SMS consent records are not shared with third parties or affiliates for marketing or promotional purposes. This information may only be shared with the messaging service provider that transmits messages on our behalf, subject to confidentiality and data protection obligations, and that provider may not use it for any other purpose.

  1. Data Retention

We retain personal information only as long as necessary for:

providing services

fulfilling contracts

complying with legal requirements

resolving disputes

enforcing agreements

When no longer needed, information is securely deleted or anonymized.

  1. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information.

These may include the right to:

request access to your data

request correction

request deletion

object to processing

request data portability

opt-out of targeted advertising

To exercise any rights, contact us at: privacy@xlabs-solutions.com

We will respond within the timeframe required by applicable law.

  1. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

know what personal information we collect

request deletion of your personal information

opt out of data sharing for advertising purposes

not be discriminated against for exercising privacy rights

Mobile phone numbers, SMS opt-in data, and SMS consent records are never shared or sold for advertising purposes, so no opt-out is required for that information.

To submit a request, email: privacy@xlabs-solutions.com

  1. GDPR (European Economic Area Users)

If you are located in the EEA, our legal bases for processing personal data include:

legitimate interest (website operation and business communication)

contract fulfillment (client services)

consent (cookies and marketing where required)

legal compliance

You may lodge a complaint with your local data protection authority.

  1. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect your information.

However, no internet transmission or storage system is guaranteed to be 100% secure.

  1. Third-Party Websites

Our website may contain links to external sites. We are not responsible for the privacy practices of those websites.

  1. Children's Privacy

Our services are not directed toward individuals under 13 years of age.

We do not knowingly collect personal information from children.

  1. Changes to This Policy

We may update this Privacy Policy periodically.

The updated version will always be posted on this page with the revised "Last Updated" date.

Continued use of our website after changes constitutes acceptance of the updated policy.

  1. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact:

xLabs-Solutions Email: privacy@xlabs-solutions.com

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Ready to make your growth predictable?

Ready to make your growth predictable?