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Ceramic Coating Client (NDA)
4x ROAS in 60 days
A Miami ceramic coating provider partnered with xLabs after repeated disappointments with other agencies. Despite high demand for luxury car protection, their campaigns failed to convert. Landing pages lacked credibility, keywords relied heavily on broad match, and ad copy ignored how car owners actually search. As a result, the brand paid for traffic that rarely turned into leads. Worse, messaging didn’t speak to the trust required for high-ticket services. xLabs identified these gaps and rebuilt the system. We designed a premium landing page with trust elements, refined keywords around makes and models, and rewrote ad copy to reflect search psychology. Within 60 days, campaigns generated $12,000 in revenue from $3,000 spend, proving the right structure and messaging could position them as a premium choice.
Understanding the challenge
The audit revealed fundamental misalignment between offer and execution. Landing pages looked dated and failed to build trust, critical for high-ticket services like ceramic coating. Ad copy was generic, missing references to car makes or owner concerns. Keyword strategy leaned too heavily on broad match, pulling in irrelevant or low-intent queries. CTR and engagement were weak, reflecting the lack of resonance with real buyer intent. Without credibility or alignment, prospects clicked but didn’t convert. Budgets were wasted and performance flatlined. For a business selling trust and quality to discerning vehicle owners, the system simply didn’t match customer psychology. To compete, the provider needed campaigns that spoke directly to car owners’ concerns and reinforced premium value through every touchpoint of the funnel.
How we rebuilt the campaign
We rebuilt every layer of the campaign. First, we designed a modern, premium landing page with trust signals, clear benefits, and strong calls to action. Keywords were restructured with a mix of phrase and exact match, centered on makes, models, and vehicle-specific intent. Ad copy was rewritten to mirror how car owners actually search, addressing needs before they typed “ceramic coating.” Multiple ad variations were launched and tested iteratively to improve CTR step by step. The goal was to make every click more relevant, every visit more convincing, and every lead more qualified. By aligning creative, targeting, and landing experience with buyer psychology, we turned wasted spend into campaigns designed to resonate with luxury car owners and drive measurable return.
The results that followed
In two months, the ceramic coating provider achieved a fourfold return. From $3,000 in spend, campaigns generated $12,000 in revenue. Conversion rate increased by 35%, while monthly lead volume rose by 25.6%. CTR strengthened thanks to more relevant keywords and persuasive ad variations. Beyond the numbers, the client repositioned as a premium provider for luxury vehicle owners in Miami. Instead of wasted traffic, they attracted high-intent buyers ready to invest in quality. The rebuilt funnel aligned with trust and urgency, turning campaigns into a predictable source of leads. For the first time, the provider had both visibility and confidence in their marketing spend. The system proved that when strategy reflects buyer psychology, results follow.
+35%
Conversion Rate
+25.6%
Monthly Leads
4x
ROAS Metrics
Higher
CTR Reports