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eCommerce Brand (NDA)
16.67x ROAS in 60 days
An eCommerce brand approached xLabs after struggling with campaigns that looked good on paper but failed in reality. Their previous agency delivered reports showing high conversion values, but actual revenue told a different story. Conversion tracking had been configured incorrectly, inflating results and hiding wasted spend. Performance Max campaigns were left untouched, with poor creative and generic copy running for months. The client was essentially spending on autopilot, with no visibility into what worked and what didn’t. Our task was to diagnose the disconnect, fix the foundation, and drive profitable growth. By rebuilding tracking, campaigns, and creative from the ground up, we transformed reporting into reality. Within 60 days, revenue aligned with ad spend, wasted budget was recovered, and the brand finally scaled profitably.
Understanding the challenge
The audit showed major issues undermining results. Conversion tracking overstated revenue, making campaigns appear more profitable than they were. Performance Max campaigns had no segmentation, lumping products and audiences together with no intent-based logic. Headlines and descriptions were weak, failing to capture attention or align with customer search behavior. Creative assets were low quality and disconnected from buyer needs. Worst of all, no meaningful optimization had been performed for months. The account was running on autopilot, leaving the brand to believe performance was acceptable when it wasn’t. These combined problems drained budget, misled leadership, and stalled growth. Fixing tracking, restructuring campaigns, and aligning creative were essential steps to create a system that could scale profitably and give the client real clarity.
How we rebuilt the campaign
We began by repairing conversion tracking so reported revenue matched actual sales. Next, we rebuilt Performance Max from the ground up. Asset groups were segmented by product category and funnel intent, ensuring spend matched real buyer journeys. We launched new creatives tailored to the audience, replacing generic content with assets designed to persuade and convert. Ad copy was rewritten to align with search psychology and product value propositions. Weekly sweeps and active management ensured adjustments were ongoing, not neglected. This hands-on, intent-driven rebuild eliminated inflated numbers and exposed what truly drove sales. By aligning campaigns with how customers shop, we positioned the brand to turn wasted budget into profitable spend. Each change was engineered to connect data accuracy with measurable business outcomes.
The results that followed
Within 60 days, the brand saw a complete turnaround. With conversion tracking fixed, leadership finally had clarity into which campaigns produced actual revenue. Performance Max segmentation revealed which products scaled and which lagged, allowing budget to be shifted to winners. Fresh creatives and rewritten copy lifted engagement and conversion rates, while weak ads were retired. Weekly optimization kept performance trending upward instead of stagnating. As a result, return on ad spend hit 16.67x without increasing budget. The client now had accurate reporting, profitable campaigns, and a repeatable system for growth. What once was wasted ad spend became a driver of sustainable revenue. The transformation proved that precision in tracking and execution can turn misleading vanity metrics into real, bottom-line results.
+35%
Conversion Rate
+25.6%
Monthly Leads
16.67x
ROAS Metrics
Higher
CTR Reports