4X ROAS in 60 Days
4X ROAS in 60 Days
This Miami-based ceramic coating provider had worked with multiple agencies but failed to see meaningful results. Despite their efforts, previous campaigns didn’t convert — largely due to a disconnect between the offer and the way it was being presented. When they partnered with xLabs, we quickly uncovered the missing link between their audience’s mindset and their ad funnel.
This Miami-based ceramic coating provider had worked with multiple agencies but failed to see meaningful results. Despite their efforts, previous campaigns didn’t convert — largely due to a disconnect between the offer and the way it was being presented. When they partnered with xLabs, we quickly uncovered the missing link between their audience’s mindset and their ad funnel.
Name Corp
Ceramic Coating Client (NDA)
Name Corp
Ceramic Coating Client (NDA)
Name Corp
Ceramic Coating Client (NDA)
Project Overview
Project Overview
Ceramic coating is a high-ticket service that requires trust — especially for luxury car owners. Yet the existing campaigns were sending traffic to landing pages that lacked clarity, credibility, and premium visual appeal. On top of that, the keyword strategy didn’t align with how actual customers search for this type of service. Here’s what we found: • Poor landing page design with little trust-building content • Broad match-heavy campaigns targeting irrelevant or low-intent queries • No mention of specific car makes/models in targeting or creative • CTR and engagement metrics were underwhelming
Ceramic coating is a high-ticket service that requires trust — especially for luxury car owners. Yet the existing campaigns were sending traffic to landing pages that lacked clarity, credibility, and premium visual appeal. On top of that, the keyword strategy didn’t align with how actual customers search for this type of service. Here’s what we found: • Poor landing page design with little trust-building content • Broad match-heavy campaigns targeting irrelevant or low-intent queries • No mention of specific car makes/models in targeting or creative • CTR and engagement metrics were underwhelming
Ceramic coating is a high-ticket service that requires trust — especially for luxury car owners. Yet the existing campaigns were sending traffic to landing pages that lacked clarity, credibility, and premium visual appeal. On top of that, the keyword strategy didn’t align with how actual customers search for this type of service. Here’s what we found: • Poor landing page design with little trust-building content • Broad match-heavy campaigns targeting irrelevant or low-intent queries • No mention of specific car makes/models in targeting or creative • CTR and engagement metrics were underwhelming
Our Apporach
Our Apporach
We restructured everything — starting with a premium-looking landing page that instilled confidence and made the value of ceramic coating crystal clear. We built ad copy that mirrored how car owners actually search: by car make, model, and need — before they even type “ceramic coating.” Tactically, we: • Designed a modern, trust-rich landing page for high-ticket buyers • Built keyword groups mixing phrase and exact match with vehicle-specific intent • Rewrote all ad copy to align with search psychology • Launched iterative ad variations to increase CTR step by step
We restructured everything — starting with a premium-looking landing page that instilled confidence and made the value of ceramic coating crystal clear. We built ad copy that mirrored how car owners actually search: by car make, model, and need — before they even type “ceramic coating.” Tactically, we: • Designed a modern, trust-rich landing page for high-ticket buyers • Built keyword groups mixing phrase and exact match with vehicle-specific intent • Rewrote all ad copy to align with search psychology • Launched iterative ad variations to increase CTR step by step
We restructured everything — starting with a premium-looking landing page that instilled confidence and made the value of ceramic coating crystal clear. We built ad copy that mirrored how car owners actually search: by car make, model, and need — before they even type “ceramic coating.” Tactically, we: • Designed a modern, trust-rich landing page for high-ticket buyers • Built keyword groups mixing phrase and exact match with vehicle-specific intent • Rewrote all ad copy to align with search psychology • Launched iterative ad variations to increase CTR step by step
The Outcome
The Outcome
The Outcome
Achieving Breakthroughs in Campaign Execution
Achieving Breakthroughs in Campaign Execution
Achieving Breakthroughs in Campaign Execution
Within two months, our targeted campaigns and optimized landing experience drove $12,000 in conversion value from just $3,000 in ad spend — a 4X return. The brand is now positioned as a top-tier service provider for high-end vehicle owners in the Miami area.
Within two months, our targeted campaigns and optimized landing experience drove $12,000 in conversion value from just $3,000 in ad spend — a 4X return. The brand is now positioned as a top-tier service provider for high-end vehicle owners in the Miami area.
Within two months, our targeted campaigns and optimized landing experience drove $12,000 in conversion value from just $3,000 in ad spend — a 4X return. The brand is now positioned as a top-tier service provider for high-end vehicle owners in the Miami area.
4x ROAS
in 60 days
4x ROAS
in 60 days
Improved CTR
across all Ads
Improved CTR
across all Ads
Strong local positioning
for premium owners
Strong local positioning
for premium owners
12k in tracked c-value
within 60 days
12k in tracked c-value
within 60 days
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Ready to scale your brand to new heights?
We’re ready to partner with you to propel your business forward. Let’s discover how our expertise can drive transformative success.
Book Your Free Audit
Ready to scale your brand to new heights?
We’re ready to partner with you to propel your business forward. Let’s discover how our expertise can drive transformative success.
Book Your Free Audit
Ready to scale your brand to new heights?
We’re ready to partner with you to propel your business forward. Let’s discover how our expertise can drive transformative success.