19% Lower Cost per Lead in 90 Days
19% Lower Cost per Lead in 90 Days
A Personal Injury Law Firm in South Florida partnered with xLabs after their Google Ads campaigns stalled. Despite high search demand, the firm wasn’t getting enough qualified leads — largely due to generic targeting, weak messaging, and lack of tracking precision. Within weeks of taking over, xLabs uncovered the gaps, rebuilt the structure, and turned the campaign into a lead-generation machine.
A Personal Injury Law Firm in South Florida partnered with xLabs after their Google Ads campaigns stalled. Despite high search demand, the firm wasn’t getting enough qualified leads — largely due to generic targeting, weak messaging, and lack of tracking precision. Within weeks of taking over, xLabs uncovered the gaps, rebuilt the structure, and turned the campaign into a lead-generation machine.
Name Corp
Law Firm Client (NDA)
Name Corp
Law Firm Client (NDA)
Name Corp
Law Firm Client (NDA)
Project Overview
Project Overview
For personal injury law firms, high-quality leads are everything — but only if the campaign speaks to the emotional state and urgency of the person searching. The firm’s prior campaigns relied on broad targeting and one-size-fits-all messaging. That led to high costs and underwhelming results. Here’s what we found: • Irrelevant clicks due to overly broad keyword matching • Generic ad copy lacking urgency or differentiation • Wasted spend in underperforming zip codes • Inaccurate conversion tracking inflating performance metrics
For personal injury law firms, high-quality leads are everything — but only if the campaign speaks to the emotional state and urgency of the person searching. The firm’s prior campaigns relied on broad targeting and one-size-fits-all messaging. That led to high costs and underwhelming results. Here’s what we found: • Irrelevant clicks due to overly broad keyword matching • Generic ad copy lacking urgency or differentiation • Wasted spend in underperforming zip codes • Inaccurate conversion tracking inflating performance metrics
For personal injury law firms, high-quality leads are everything — but only if the campaign speaks to the emotional state and urgency of the person searching. The firm’s prior campaigns relied on broad targeting and one-size-fits-all messaging. That led to high costs and underwhelming results. Here’s what we found: • Irrelevant clicks due to overly broad keyword matching • Generic ad copy lacking urgency or differentiation • Wasted spend in underperforming zip codes • Inaccurate conversion tracking inflating performance metrics
Our Apporach
Our Apporach
We rebuilt the entire campaign with a focus on intent-first strategy and conversion clarity. Our ads mirrored how real people search after an accident — desperate for answers, trust, and fast help. We refined geo-targeting to zero in on the highest-value South Florida zip codes, rebuilt the conversion funnel, and prioritized offline tracking to measure real case value. Tactically, we: • Introduced exact match keywords to attract high-intent traffic • Built responsive search ads with trust-driven messaging like “No Fees Unless We Win” • Deployed lead form and call extensions to capture urgency-driven leads • Expanded and refined geographic targeting to focus on high-value zip codes • Implemented offline conversion tracking to tie form fills to actual signed cases
We rebuilt the entire campaign with a focus on intent-first strategy and conversion clarity. Our ads mirrored how real people search after an accident — desperate for answers, trust, and fast help. We refined geo-targeting to zero in on the highest-value South Florida zip codes, rebuilt the conversion funnel, and prioritized offline tracking to measure real case value. Tactically, we: • Introduced exact match keywords to attract high-intent traffic • Built responsive search ads with trust-driven messaging like “No Fees Unless We Win” • Deployed lead form and call extensions to capture urgency-driven leads • Expanded and refined geographic targeting to focus on high-value zip codes • Implemented offline conversion tracking to tie form fills to actual signed cases
We rebuilt the entire campaign with a focus on intent-first strategy and conversion clarity. Our ads mirrored how real people search after an accident — desperate for answers, trust, and fast help. We refined geo-targeting to zero in on the highest-value South Florida zip codes, rebuilt the conversion funnel, and prioritized offline tracking to measure real case value. Tactically, we: • Introduced exact match keywords to attract high-intent traffic • Built responsive search ads with trust-driven messaging like “No Fees Unless We Win” • Deployed lead form and call extensions to capture urgency-driven leads • Expanded and refined geographic targeting to focus on high-value zip codes • Implemented offline conversion tracking to tie form fills to actual signed cases
The Outcome
The Outcome
The Outcome
Achieving Breakthroughs in Legal Lead Generation
Achieving Breakthroughs in Legal Lead Generation
Achieving Breakthroughs in Legal Lead Generation
In just three months, the law firm saw a dramatic shift in campaign performance. More qualified leads. Lower acquisition costs. And better attribution, showing exactly where marketing was driving real case volume.
In just three months, the law firm saw a dramatic shift in campaign performance. More qualified leads. Lower acquisition costs. And better attribution, showing exactly where marketing was driving real case volume.
In just three months, the law firm saw a dramatic shift in campaign performance. More qualified leads. Lower acquisition costs. And better attribution, showing exactly where marketing was driving real case volume.
+35% Increase in Conversion Rate
+35% Increase in Conversion Rate
+25.6% Increase in Monthly Leads
+25.6% Increase in Monthly Leads
18% Lower Cost per Lead
18% Lower Cost per Lead
Stronger CTR
Stronger CTR
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Ready to scale your brand to new heights?
We’re ready to partner with you to propel your business forward. Let’s discover how our expertise can drive transformative success.
Book Your Free Audit
Ready to scale your brand to new heights?
We’re ready to partner with you to propel your business forward. Let’s discover how our expertise can drive transformative success.
Book Your Free Audit
Ready to scale your brand to new heights?
We’re ready to partner with you to propel your business forward. Let’s discover how our expertise can drive transformative success.