2X ROAS in 60 Days
2X ROAS in 60 Days
This eCommerce brand came to us after working with another agency that promised results — but delivered vanity metrics. While their reports showed high conversion value, their actual revenue told a different story. Our job was to diagnose the disconnect, rebuild the foundation, and drive real, profitable growth.
This eCommerce brand came to us after working with another agency that promised results — but delivered vanity metrics. While their reports showed high conversion value, their actual revenue told a different story. Our job was to diagnose the disconnect, rebuild the foundation, and drive real, profitable growth.
Name Corp
Ecommerce Brand (NDA)
Name Corp
Ecommerce Brand (NDA)
Name Corp
Ecommerce Brand (NDA)
Project Overview
Project Overview
The client’s previous agency had set up conversion tracking incorrectly, significantly overreporting revenue attributed to Google Ads. Combined with an untouched Performance Max campaign, poor creative assets, and generic copy, their media spend was essentially operating on autopilot — and not in a good way. Key issues identified in our audit: • Conversion tracking inflated actual sales value • No use of segmented asset groups in PMax • Poorly written headlines and descriptions • Low-quality creative not aligned with buyer intent • No campaign adjustments for over 2 months
The client’s previous agency had set up conversion tracking incorrectly, significantly overreporting revenue attributed to Google Ads. Combined with an untouched Performance Max campaign, poor creative assets, and generic copy, their media spend was essentially operating on autopilot — and not in a good way. Key issues identified in our audit: • Conversion tracking inflated actual sales value • No use of segmented asset groups in PMax • Poorly written headlines and descriptions • Low-quality creative not aligned with buyer intent • No campaign adjustments for over 2 months
The client’s previous agency had set up conversion tracking incorrectly, significantly overreporting revenue attributed to Google Ads. Combined with an untouched Performance Max campaign, poor creative assets, and generic copy, their media spend was essentially operating on autopilot — and not in a good way. Key issues identified in our audit: • Conversion tracking inflated actual sales value • No use of segmented asset groups in PMax • Poorly written headlines and descriptions • Low-quality creative not aligned with buyer intent • No campaign adjustments for over 2 months
Our Apporach
Our Apporach
We began by cleaning up the conversion tags to reflect actual dollar value driven by ads. Then we rebuilt the Performance Max campaigns from the ground up — segmenting asset groups based on product category and funnel intent, launching fresh creative tailored to their audience, and rewriting all ad copy to align with search behavior and value propositions. We implemented: • Accurate revenue attribution via fixed conversion tracking • Intent-based asset group segmentation in PMax • Fresh creatives and CRO-optimized ad copy • Hands-on campaign management and weekly performance sweeps
We began by cleaning up the conversion tags to reflect actual dollar value driven by ads. Then we rebuilt the Performance Max campaigns from the ground up — segmenting asset groups based on product category and funnel intent, launching fresh creative tailored to their audience, and rewriting all ad copy to align with search behavior and value propositions. We implemented: • Accurate revenue attribution via fixed conversion tracking • Intent-based asset group segmentation in PMax • Fresh creatives and CRO-optimized ad copy • Hands-on campaign management and weekly performance sweeps
We began by cleaning up the conversion tags to reflect actual dollar value driven by ads. Then we rebuilt the Performance Max campaigns from the ground up — segmenting asset groups based on product category and funnel intent, launching fresh creative tailored to their audience, and rewriting all ad copy to align with search behavior and value propositions. We implemented: • Accurate revenue attribution via fixed conversion tracking • Intent-based asset group segmentation in PMax • Fresh creatives and CRO-optimized ad copy • Hands-on campaign management and weekly performance sweeps
The Outcome
The Outcome
The Outcome
Achieving Breakthroughs in Campaign Execution
Achieving Breakthroughs in Campaign Execution
Achieving Breakthroughs in Campaign Execution
Within weeks, performance began to shift. With accurate data and active optimization, we unlocked true visibility into which products were scaling and which weren’t. We turned wasted budget into high-converting spend — increasing profitability without raising ad budgets.
Within weeks, performance began to shift. With accurate data and active optimization, we unlocked true visibility into which products were scaling and which weren’t. We turned wasted budget into high-converting spend — increasing profitability without raising ad budgets.
Within weeks, performance began to shift. With accurate data and active optimization, we unlocked true visibility into which products were scaling and which weren’t. We turned wasted budget into high-converting spend — increasing profitability without raising ad budgets.
4x ROAS
in 60 days
4x ROAS
in 60 days
Improved CTR
across all Ads
Improved CTR
across all Ads
Strong local positioning
for premium owners
Strong local positioning
for premium owners
12k in tracked c-value
within 60 days
12k in tracked c-value
within 60 days
Book Your Free Audit
Ready to scale your brand to new heights?
We’re ready to partner with you to propel your business forward. Let’s discover how our expertise can drive transformative success.
Book Your Free Audit
Ready to scale your brand to new heights?
We’re ready to partner with you to propel your business forward. Let’s discover how our expertise can drive transformative success.
Book Your Free Audit
Ready to scale your brand to new heights?
We’re ready to partner with you to propel your business forward. Let’s discover how our expertise can drive transformative success.